SCOTT YOUNGBLOOD
Associate Creative Director / Copywriter
Austin, TX
scottlyoungblood@gmail.com
IN A NUTSHELL
From broadcast to promoted posts, I have experience writing for every medium and am constantly seeking out new challenges. Over the past decade, I've learned to develop concepts quickly, present them effectively and launch them successfully. I love working with others that are as passionate as I am about bringing big ideas to life.
EXPERIENCE
VMLY&R / Austin, TX
Senior Copywriter
December 2016 - Present
I focus most of my efforts on year-round broadcast, digital and OOH production for Reliant Energy, collaborating with a core creative team in Austin, as well as pitching in on various projects and accounts within the North America VMLY&R network.
Concepted, created and introduced a live action animated character as the primary spokesperson/armadillo for Reliant Energy.
Wrote and produced numerous broadcast TV and radio spots for Reliant Energy, working directly with Matthew McConaughey as voice over talent.
Developed brand strategies for YoPro and Activia yogurts along with production of numerous creative deliverables.
Successfully pitched and won business for a new line of ready-made products from The Pioneer Woman.
Springbox / Austin, TX
Associate Creative Director
November 2015 - December 2016
I managed multiple creative teams focused on creating websites and digital content for Nestle brands. In this role, I developed managerial abilities, while honing my writing, design and social strategy skills.
Created and launched new websites for Nestle spring water brands including Ozarka, Poland Spring, Arrowhead, Deer Park and Zephyrhills.
Led a team in social content creation for five regional spring water brands across platforms including Snapchat, Facebook, Instagram and Twitter.
Developed a successful campaign for the return of Ozarka after a natural disaster, which included strategy, print ads, in-store marketing, billboards, web, and social content.
Launched a campaign, website and social content for Nestle sparkling water brands that leveraged influencers in encouraging consumers to take a 7-day challenge.
T3 / Austin, TX
Senior Copywriter
July 2010 - October 2015
I sought out a job at T3 eager to immerse myself in interactive advertising. I quickly adapted to writing for web and social and gained valuable experience working directly with developers and UX designers. I’ve had the opportunity to work on a little bit of everything from leading social content creation for Capital One and Sprite to writing website and app copy for a number of established brands including UPS, Chase and 7-Eleven.
Grew the Capital One business from a pitch to a thriving account that became one of the most profitable.
Drove strategy and was lead writer in a 10-week road trip campaign for Capital One Spark Business that documented small business across the nation.
Led all social content creation for Sprite social channels including Facebook, Twitter, Tumblr and YouTube.
Assisted in creation of the 7-Eleven app and generated custom daily content for the app.
Created websites and rich media for Sprite, JCPenney, Chase, Windows Phone, MetroPCS and UPS.
TracyLocke / Dallas, TX
Copywriter
June 2007 - July 2010
Coming out of school, I honed my writing chops at this traditional agency working on a variety of high-profile brands including Frito-Lay, Tabasco, Omni Hotels, Texas Lottery, HP, TXU and Cargill.
Wrote packaging copy for the full line of Tabasco flavors that is still on Tabasco bottles today.
Recorded numerous radio spots for Texas Lottery, HP and Frito-Lay.
Created widely distributed print campaigns for Omni Hotels and Honeysuckle White Turkey.
Developed websites for a number of Cargill brands.
EDUCATION
University of North Texas
Bachelor of Arts, Journalism
Advertising Major, Marketing Minor
Graduated May 2006
AWARDS
Best Copywriter - 2015 Big Wig Awards
Best Retail Mobile Application / 7-Eleven App - 2014 Internet Advertising Awards
SKILLS
Conceptual Thinker
Creative Writer
Trend Watcher
Deck Builder
Practiced Presenter